Just in 20 years, Yanjing Beer witness its annual sales amount rising from several thousands kiloliters at the founding to3.53 million kiloliters at present, by 500 times increasing and its tangible assets grows by 1700 times from RMB 6.4 million to RMB 10.7 billion, which proves a marvelous advance of Yanjing Beer Group. It is only 20 years that Yanjing Beer Group has spent to suppress the development history of other world beer enterprises with 100 year!

Yanjing Beer series was certified one of the first China Green Foods in 2004 and passed the certifications of ISO9001 Quality Management, ISO14001 Environmental Management and HACCP Food Safety Management.

Against China’s entering into WTO and the increasing world competition, Yanjing Beer will keep a fast, stable and healthy development in the following four respects:

1. Enhance advanced technology and equipment up to world leading.

2. Strengthen brand management to become a worldwide famous brand in the world.

3. Build a strong marketing network to win active rights in the competition.

4. Increase financial power in an aim of net capital accumulation of more than 200 million Yuan so as to provide capital drive and safeguard for future development.

Yanjing Beer insists on an idea of “developing Chinese beer industry and striving for being world brand” participating actively in the international competition. The next goals of Yanjing Beer are as follows:

1. Sales amount up to 5 million Klin 2010, a global top 8 beer enterprises.

2. Actively marketing China and the international markets promote Yanjing to be a worldwide brand.